Unit 10: Writing Skill: Writing Effective Ads (كتابة الإعلانات الفعّالة)

An advertisement (ad) is a short, persuasive message designed to convince people to buy a product or use a service. It should be eye-catching and concise . AD LAYOUT Persuasive Register

The Catchy Headline

Example: "Master English in Just 30 Days!"

1. The Hook (The Problem)

1

1. The Hook (The Problem)

Start by asking a question or mentioning a need guests have.

2

2. The Solution (Benefits)

Highlight the best features. Don't just list facts; explain how they help the customer.

3

3. Call to Action (CTA)

Tell the customer exactly what to do next and create urgency. Persuade يُقنع Discount خصم / تخفيض Guaranteed مضمون Reliable موثوق

Ad Writing Tips

Use Imperatives (e.g., "Buy," "Call," "Visit").
Use Adjectives (e.g., Amazing, Free, New).
Don't write long paragraphs.
Don't use boring, passive language.

Unit 10: Writing Skill: Writing Effective Ads (كتابة الإعلانات الفعّالة)

The Catchy Headline

1. The Hook (The Problem)

1. The Hook (The Problem)

2. The Solution (Benefits)

3. Call to Action (CTA)

Ad Writing Tips

Practice this module interactively